To really understand ProtectALL in 2022, we need to take a moment to appreciate the humble beginnings of our furniture protection plan and top-of-bed business.

Genie B. Svboda, a seamstress in Sutton, NE was asked by her neighbor if she could somehow create a waterproof mattress liner for his mattress inside his 18-wheeler. She had never done anything like that but took the challenge head on. Her neighbor was tickled with the results and, soon after that, the word quickly spread that Genie was the person to go to to protect their big-rig mattress.

Thus began Genie B Specialties!

Soon Genie began crafting not only liners but mattress encasements and protectors as well. The hospitality industry caught wind of Genie’s amazing designs and purchased her products to use in their hotels and motels across the US.

GBS Enterprises was born and, through excellent networking and customer service, they began to work with large furniture retailers. Soon after, we launched not only top of bed products but furniture protection plans.

Recently, GBS Enterprises went through a major rebrand to the name ProtectAll to encompass our growing network of protection, from furniture to electronics protection plans. We believe that you should be able to enjoy your major household purchases, from furniture to electronics and appliances.

And what about our top-of-bed products, like the encasements and protectors? Those key items fall under our Healthy Sleep division. Here you will find pillows, mattress encasements and so much more! The best part is you can find these products at various furniture and bedding retailers.

As ProtectAll and Healthy Sleep continue to innovate and expand our offerings, we stay humble to our beginnings. A need launched a business that has changed lives since 1988.

In 2022, we continue to maintain focus on our customers so we can provide them with peace of mind in top of bed and protection plans.